From video editing and script planning to social media management and content strategy, the work sits between creative execution and strategic thinking.
Video editing, script planning, short-form content, visual storytelling and creative execution.
Social media management, content planning, content calendars, copywriting, script planning, scheduling, platform management and content strategy.
Follower and post counts are the public numbers shown on each profile. Entries marked Brand study are analysis of public accounts, not client work.
I approach social media as a system rather than a collection of individual posts. Every piece of content needs a purpose, a platform and an audience.
Different industries require different voices, formats and content systems. The visual language changes — the strategic thinking remains.
My background in video editing gives me a production-level understanding of how social content is actually created — from the first idea and script to the final edit.
I work across the full content cycle — from understanding what should be created to planning, producing, publishing and learning from it.
I combine strategy, content understanding and production expertise to build social media that connects, communicates and converts.
I don't only think about what should be posted. I understand how the content needs to be created and executed.
I approach social media through ideas, formats, hooks and content systems rather than posting for the sake of posting.
Content needs to be adapted to how people actually consume each platform.
My video editing and script-planning background lets me understand content production from the inside.
Open to social media roles, content strategy opportunities, creative collaborations and selected freelance projects.
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